The project for the hockey podcast Mistři světa focused on creating a bold visual identity that is instantly readable, energetic and clearly connected to the world of hockey. The goal was to design a logo and visual style that would reflect both the dynamics of the sport and the personality of the show.
The foundation of the design is expressive typography inspired by sports aesthetics. Sharp cuts and a forward-leaning structure give the letterforms a strong sense of movement and energy. The colour palette is based on the Czech national colours, naturally referencing both the national team and the context of the World Championship.
The key visual element is a microphone stylised into the shape of the IIHF World Championship trophy. This connects the symbol of podcasting with the hockey theme. The project included both the logo design and merchandise visualisations, showing how the identity works in real applications. The result is a memorable logo with a clear character and broad usability across media and products.
Rebrand & Logo
Merchandise
2025
Vilém Franěk
