Cheese Point was created as a visual identity for a small cheese shop with a big heart. The objective was to design a brand that feels honest, welcoming and premium, reflecting the quality and character of the products offered in the shop.

The shop offers a curated selection of cheeses from around the world, especially from Switzerland, France and the Netherlands, complemented by wines, pates and other delicacies. It was important for the visual style to capture the atmosphere of a place where customers come not only to buy, but also to receive advice and discover something new.

The identity is built around a simple yet distinctive logo combining the symbol of a map pin with a cheese wedge. This motif refers directly to the name Cheese Point: a place where flavours from different parts of the world meet.