Basic information
Project type: Personal / experimental
Film length: 0:37 min
Author: Adam Hrubý (RGA Design)
This project was created as an independent initiative to explore the possibilities of AI in product advertising.
I have long-standing experience with the NATU brand. For more than eight years, I worked as its sole graphic designer and created the majority of its visual communication, including product packaging design. Based on this deep knowledge of the brand, I developed my own visual presentation concept for its capsule-based products.
The starting point was only a simple product photograph on a white background. From that, I designed a complete visual style including environment, lighting, colour direction and props. The goal was to create a consistent and visually appealing series aligned with the character of the brand.
This is not an official commission for the NATU brand, but an author project created for presentation purposes.
The project also serves as a test of current AI tools. In a real production environment, maximum emphasis would be placed on product accuracy and precise control of every detail, including typography and diacritics on packaging.
Each product was placed into its own visual context, resulting in a series of realistic scenes aligned with its purpose and character.
Using AI, I created dozens of images that were then unified into a coherent visual style. The main emphasis was placed on:
Selected images were then animated using AI tools and, in the final stage, edited and sound-designed in Adobe Premiere Pro.
Motion & AI
2026
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