{"id":1977,"date":"2022-05-25T10:00:52","date_gmt":"2022-05-25T10:00:52","guid":{"rendered":"https:\/\/theme.madsparrow.me\/nicex\/?post_type=portfolios&p=313"},"modified":"2026-05-05T11:35:32","modified_gmt":"2026-05-05T09:35:32","slug":"hc-koprivnice","status":"publish","type":"portfolios","link":"https:\/\/rgadesign.cz\/en\/portfolios\/hc-koprivnice\/","title":{"rendered":"HC Kop\u0159ivnice"},"content":{"rendered":"
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Rebranding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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HC Koprivnice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Rebrand
HC Koprivnice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The rebranding of the HC Koprivnice hockey club was not just another design project for me. It was deeply personal<\/strong>. I represented this club as a player throughout my life and I remain a dedicated fan who still regularly attends matches. For that reason, I approached the entire project with great respect for the club's history, the town and the people connected to it.<\/strong><\/p>

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The goal was to create a modern and strong visual identity that would work across all media, from the logo, jerseys and merchandise to social media, print materials and stadium graphics. This was not intended as a cosmetic update, but as an effort to give the club a unified and confident visual style.<\/p>

The logo itself contains several symbolic layers. Its foundation is a nettle leaf<\/strong>, referencing the name of the town, Koprivnice. Integrated into its shape is a dominant letter K<\/strong> and the symbol is completed by a hockey stick and puck<\/strong>, clearly connecting the mark to the sport. The logo therefore brings together the town, the club and hockey into one simple and distinctive symbol.<\/p>

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The colour palette is based on the traditional blue-and-yellow combination long associated with the club. The blue, however, was shifted slightly toward a blue-green tone, echoing the colour of a nettle leaf while giving the identity a more contemporary feel.<\/p>

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The project included far more than a new logo. It also covered new jerseys, fan merchandise, graphics for the ice surface, a visual style for social media and typography<\/strong> as well as additional logo versions for different applications. The goal was to create an identity that could represent the club long-term and that both players and fans would be proud to wear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Rebrand & Logo<\/p>

Print Design<\/p>

Merchandise<\/p>

Product Design<\/p>

Social Media<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Hockey Club Koprivnice<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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