{"id":2830,"date":"2026-02-07T19:21:45","date_gmt":"2026-02-07T18:21:45","guid":{"rendered":"https:\/\/www.rgadesign.cz\/?post_type=portfolios&#038;p=2830"},"modified":"2026-04-09T12:14:51","modified_gmt":"2026-04-09T10:14:51","slug":"zverimex-u-zajicka","status":"publish","type":"portfolios","link":"https:\/\/rgadesign.cz\/en\/portfolios\/zverimex-u-zajicka\/","title":{"rendered":"Zverimex u Zajicka"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2830\" class=\"elementor elementor-2830\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-409390e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"409390e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6735f46\" data-id=\"6735f46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed0ac39 elementor-widget elementor-widget-heading\" data-id=\"ed0ac39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zverimex u Zajicka<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd12fc elementor-widget elementor-widget-heading\" data-id=\"6dd12fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aec2b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aec2b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94e479e\" data-id=\"94e479e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41cdac8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"41cdac8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2f9b5e2\" data-id=\"2f9b5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-932cfd4 elementor-widget elementor-widget-ms_gallery\" data-id=\"932cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n                <!-- Grid -->\r\n                <div class=\"ms-content--portfolio\" id=\"932cfd4\">\r\n                    <div class=\"row grid grid-content blockgallery h_s1\">\r\n                        <div class=\"grid-sizer col-xs-12 col-lg-12 col-md-3\"><\/div>\r\n                                                    <div class=\"grid-item col-12 col-lg-12 col-md-12\">\r\n                                                                                                <figure class=\"media-wrapper media-wrapper--16:9 mfp-none\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/rgadesign.cz\/wp-content\/uploads\/2026\/02\/VIZITKA-1-kopie-1.png\" alt=\"VIZITKA 1 kopie\" loading=\"lazy\"\/>\r\n                                    <\/figure>\r\n                                                            <\/div>\r\n                                                    <div class=\"grid-item col-12 col-lg-12 col-md-12\">\r\n                                                                                                <figure class=\"media-wrapper media-wrapper--16:9 mfp-none\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/rgadesign.cz\/wp-content\/uploads\/2026\/02\/1-1.png\" alt=\"1\" loading=\"lazy\"\/>\r\n                                    <\/figure>\r\n                                                            <\/div>\r\n                                                    <div class=\"grid-item col-12 col-lg-12 col-md-12\">\r\n                                                                                                <figure class=\"media-wrapper media-wrapper--16:9 mfp-none\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/rgadesign.cz\/wp-content\/uploads\/2026\/02\/3-1.png\" alt=\"3\" loading=\"lazy\"\/>\r\n                                    <\/figure>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564d9fd elementor-widget elementor-widget-video\" data-id=\"564d9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.rgadesign.cz\/wp-content\/uploads\/2026\/02\/logo-video-FINAL.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-385ae0a has-sticky-column\" data-id=\"385ae0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b28cdce elementor-widget elementor-widget-heading\" data-id=\"b28cdce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding<br>Zverimex u Zajicka<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff573f9 elementor-widget elementor-widget-spacer\" data-id=\"ff573f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda5ebb elementor-widget elementor-widget-text-editor\" data-id=\"fda5ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"233\" data-end=\"539\">The rebranding of <strong data-start=\"251\" data-end=\"273\">Zverimex u Zajicka<\/strong> focused on creating a new, friendly and memorable visual identity that appeals to a broad customer base while clearly expressing the character of the brand. The goal was to strengthen trust, recognition and distinctiveness in a competitive pet shop environment.<\/p><p data-start=\"233\" data-end=\"539\">\u00a0<\/p><p data-start=\"541\" data-end=\"868\">The core of the design is a new logo built around a distinctive rabbit symbol, supported by an alternative version for flexible use across different formats and media. The visual style uses soft colours, organic shapes and approachable illustration to create a positive emotional tone, a sense of closeness to animals and an accessible brand personality.<\/p><p data-start=\"541\" data-end=\"868\">\u00a0<\/p><p data-start=\"870\" data-end=\"1205\">The project included business card design, the definition of basic visual identity rules and the preparation of graphic assets for digital communication. The identity was further extended with a simple logo animation, giving the brand a more contemporary dimension and making it suitable for online use and social media.<\/p><p data-start=\"1207\" data-end=\"1400\">\u00a0<\/p><p data-start=\"1207\" data-end=\"1400\">The result is a unified and consistent visual system that helps Zverimex u Zajicka appear professional, human and memorable, both in a physical store environment and across digital channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d8c13 elementor-widget elementor-widget-spacer\" data-id=\"b2d8c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb6525 elementor-widget elementor-widget-heading\" data-id=\"ceb6525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Category:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0861d67 elementor-widget elementor-widget-text-editor\" data-id=\"0861d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rebrand &amp; Logo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0003e97 elementor-widget elementor-widget-text-editor\" data-id=\"0003e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Print Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c4cbf elementor-widget elementor-widget-text-editor\" data-id=\"14c4cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Motion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b359676 elementor-widget elementor-widget-spacer\" data-id=\"b359676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b86de elementor-widget elementor-widget-heading\" data-id=\"02b86de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Date:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d3e46 elementor-widget elementor-widget-text-editor\" data-id=\"47d3e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e897482 elementor-widget elementor-widget-spacer\" data-id=\"e897482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88246d2 elementor-widget elementor-widget-heading\" data-id=\"88246d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Client:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57e0c7 elementor-widget elementor-widget-text-editor\" data-id=\"f57e0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zverimex u Zajicka<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d79569 elementor-widget elementor-widget-spacer\" data-id=\"4d79569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2165c elementor-widget elementor-widget-spacer\" data-id=\"cb2165c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":3138,"template":"","portfolios_categories":[17,20],"class_list":["post-2830","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-branding-logo","portfolios_categories-tiskoviny"],"acf":{"full_width":false,"header_transparent":false},"_links":{"self":[{"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/portfolios\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":42,"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/portfolios\/2830\/revisions"}],"predecessor-version":[{"id":3514,"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/portfolios\/2830\/revisions\/3514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/media\/3138"}],"wp:attachment":[{"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/rgadesign.cz\/en\/wp-json\/wp\/v2\/portfolios_categories?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}