{"id":3679,"date":"2026-04-10T13:37:26","date_gmt":"2026-04-10T11:37:26","guid":{"rendered":"https:\/\/www.rgadesign.cz\/?post_type=portfolios&p=3679"},"modified":"2026-04-10T14:29:03","modified_gmt":"2026-04-10T12:29:03","slug":"natu-kapsle","status":"publish","type":"portfolios","link":"https:\/\/rgadesign.cz\/en\/portfolios\/natu-kapsle\/","title":{"rendered":"NATU | Product Campaign Visual Concept (AI)"},"content":{"rendered":"
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NATU
AI Product Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Project Description<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Basic information<\/b><\/p>

Project type:<\/b> Personal \/ experimental
Film length:<\/b> 0:37 min
Author:<\/b> Adam Hrub\u00fd (RGA Design)<\/p>

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This project was created as an independent initiative to explore the possibilities of AI in product advertising.<\/p>

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I have long-standing experience with the NATU brand. For more than eight years, I worked as its sole graphic designer and created the majority of its visual communication, including product packaging design. Based on this deep knowledge of the brand, I developed my own visual presentation concept for its capsule-based products.<\/p>

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The starting point was only a simple product photograph on a white background. From that, I designed a complete visual style including environment, lighting, colour direction and props. The goal was to create a consistent and visually appealing series aligned with the character of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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This is not an official commission for the NATU brand, but an author project created for presentation purposes.<\/p>

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The project also serves as a test of current AI tools. In a real production environment, maximum emphasis would be placed on product accuracy and precise control of every detail, including typography and diacritics on packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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AI tools used \n
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