Increase Taste was created in 2019 as a visual concept for a modern gastronomy brand that was not intended to function only as a burger business, but as a broader street food concept focused on quality, craft and professional execution. The goal was to create an identity strong enough for a street food environment while clearly communicating a refined culinary approach.

At first glance, the logo evokes the shape of a hamburger, referencing the world of street food. However, it is not a literal depiction of food. The symbol is constructed from culinary tools. The top part is formed by a cloche, the centre by chef's tweezers with a knife, and the lower part by a pan with a handle. The result connects street energy with professional gastronomy and expands the meaning of the brand far beyond burgers.

The visual identity works with a strong black-and-white contrast, raw textures and expressive typography inspired by street aesthetics. The style feels raw, authentic and confident, while remaining carefully structured and systematic. Dramatic lighting and dark visual backgrounds support the atmosphere of a contemporary gastro concept.