The rebranding of Zverimex u Zajicka focused on creating a new, friendly and memorable visual identity that appeals to a broad customer base while clearly expressing the character of the brand. The goal was to strengthen trust, recognition and distinctiveness in a competitive pet shop environment.

The core of the design is a new logo built around a distinctive rabbit symbol, supported by an alternative version for flexible use across different formats and media. The visual style uses soft colours, organic shapes and approachable illustration to create a positive emotional tone, a sense of closeness to animals and an accessible brand personality.

The project included business card design, the definition of basic visual identity rules and the preparation of graphic assets for digital communication. The identity was further extended with a simple logo animation, giving the brand a more contemporary dimension and making it suitable for online use and social media.

The result is a unified and consistent visual system that helps Zverimex u Zajicka appear professional, human and memorable, both in a physical store environment and across digital channels.